Tags – Not Just For Graffiti Anymore!

Bar Codes are so retro! Now we’re all using QR Code tags – the little matrix of black squares and shapes that are popping up on magazine articles, food and beverage packaging, and soon, no doubt, on somebody’s forehead.

QRcodeAd1 QRcodeAd2 QRcodeAd3

It’s called a “two-dimensional barcode,” and can be used to store a relatively large amount of information when compared to the older types of barcodes that were limited to about a dozen characters.

The entire article you’re reading here is contained in this QR Code:

This computer-readable code acts as glue to connect things we see with actions we want to perform on a computer or mobile device. As an example, you can take a photo of this QR Code using one of the free iPhone apps to move the text of this article onto your iPhone.

These “2D Tags” are typically used – generally by taking a photo of it – to trigger an online action like displaying a web site or revealing a message. They can also be used with programming to perform specific proprietary actions for business needs.

There’s a free iPhone app called Mobile Tag that uses the built in camera to scan these 2D codes to activate a message or load a web site.

Free iPhone App: http://itunes.apple.com/us/app/mobiletag-barcodes-reader/id324679839?mt=8

Free Google QR Encoder: http://code.google.com/apis/chart/docs/chart_wizard.html

Thanks for reading my latest “Send Sheet!” There’s a special message in the Scan Me image just for you that you can photograph right from the screen!

October 13, 2010 @ 1:00 PM